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House of Hype is bringing an immersive entertainment park to Dubai

Located in Dubai Mall, the park will welcome visitors in late 2023.

Dubai is about to welcome a new addition to its entertainment scene with the opening of House of Hype, an immersive entertainment park set to redefine the boundaries of experiential attractions. Opening later this year in Dubai Mall, House of Hype is poised to become one of the city’s coolest openings of 2023.

Spanning an impressive 100,000 square feet, House of Hype is the brainchild of HyperSpace, the visionary team behind the immensely popular Aya destination at Wafi City Mall. This new venture promises to transport visitors into a world that seamlessly blends fashion, technology, gaming and digital art, creating a larger-than-life experience that can only be described as gaming in real life.

With 29 intricately designed rooms to explore, this futuristic entertainment park is set to captivate guests like never before. Each room has been meticulously crafted to provide an immersive sensory overload, ensuring every visitor encounters unforgettable moments that are destined to fill their social media feeds with stunning visuals.

The visionary behind this concept is Alexander Heller whose mission is to bridge the gap between the digital world and physical experiences by creating entertainment parks. House of Hype is a testament to this vision, promising to offer an unrivalled fusion of technology, art and entertainment in a metaverse-inspired setting. By embracing hype culture, House of Hype aims to create an overstimulating world.

Unlike its ethereal and psychedelic sister park, Aya, House of Hype takes a more vibrant and celebratory approach to immerse visitors in a neon-lit universe. The park is set to provide an interactive platform for guests to witness NFTs, engage in gaming experiences and indulge in shopping opportunities that reflect the latest trends in hype culture.

The grand opening of House of Hype at Dubai Mall is set to mark a new era of entertainment, as visitors are transported into a future where imagination and technology merge seamlessly. Whether you’re a fan of fashion, gaming, music or simply seeking to explore the cutting edge of experiential entertainment, House of Hype promises an awe-inspiring journey that captures the essence of hype culture in all its glory.

As the countdown to the end of the year approaches, excitement is palpable among those eager to experience the wonders of House of Hype. With its commitment to pushing boundaries and creating a truly immersive environment, this innovative entertainment park is set to leave an indelible mark on Dubai’s entertainment landscape. So mark your calendars and prepare to embark on an exhilarating journey through the realms of hype culture at House of Hype.

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Shaheera Anwar - Staff Writer
From a beautiful childhood in Riyadh to a calm and collected life in Dubai. When she's not busy penning her latest masterpiece, you can catch Shaheera lounging with her family or binging on the latest movies. And as a millennial, she's got her sights set on TikTok - hoping to go viral someday (fingers crossed).

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