Homegrown and rooted in accessible luxury – meet The Rume

The new homeware brand debuts with a capsule collection of distinctive scented candles.

As the mercury rises and we head indoors, a new homeware brand named The Rume makes its debut, celebrating the home as a sanctuary. It has launched with a capsule collection of four distinctive, soy-based scented candles that reflect its belief in personalising one’s rooms to supercharge their energy. Priced at AED 150, each candle features expertly blended natural fragrance oils, harnessing the invigorating powers of aromatherapy and designed to elicit a variety of mood-boosting vibes.

The Rume
  • Wild Side is a vibrant fragrance that inspires wild living through untold stories of life-changing expeditions. Through notes of burst mandarin, chopped basil, and warm amber, it’s ideal for remembering what life is about, intense moments of focus, inspiring a change, and decorating a lifeless space.
  • Wake Up Call is a fresh and punchy reminder that candles aren’t just for winters. Encapsulating Italian summers through notes of zesty lemon, fragrant mint, fresh basil leaves, and crushed sea salt, this one’s perfect for freshening up the bathroom or accompanying you while you cook. It’s also a great addition to any morning routine.
  • Sweet Escape houses notes of crashing ocean waves, ripe bergamot, and sweet patchouli, transporting those who get a whiff to the beach. Akin to an ocean breeze in a jar, this sweet and salty scent is instantly calming, making it ideal for me time, stressful moments, warm evenings, and falling in love.
  • Darkest Hour is sweet, musky and mysterious, courtesy of smooth leather, caramelised coffee, and delicate vanilla bean notes. It promises to be the perfect accompaniment to a cosy night in, when you’re ready to switch off and take your mind off your troubles.
The Rume

Design is at the heart of The Rume’s products, with the distinctive packaging kicking off the creative process. From the striking outer tubes reflecting the candle’s narrative to the glass jars in black or white, with matching wax hue, the multisensory experience begins before the candle is even lit. The Rume uses natural fragrance oils with high-quality, toxin-free soy and beeswax for 40 hours of clean burning. And after the candle has burned? The artistic packaging can then be reused, doubling up as a decorative accent. The launch capsule collection is just the start of The Rume’s story, with plans to expand into accessories, stationery, home décor and gifts.

The Rume

GO: Visit www.the-rume.com to shop the capsule collection and follow @the.rume on Instagram for more information.

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