Art inspires retail with YOOX presents Multi Form
Five International artists are challenging rules and conventions.
If you don’t know YOOX, you must live under a rock! Established in 2000, YOOX has become the world’s leading online store for fashion, design and art, and this week they have debuted Multi Form – Fluidity in Living Spaces at Milan Design Week.
Hosted in the leafy courtyard and atmospheric interiors of the via Tortona 14, YOOX presents Multi Form is a collective project in which five protagonists of contemporary design interpret this concept according to their artistic sensibilities. The five installations form a temporary exhibition in the heart of Milan’s design district.
Taking inspiration from their works, the participating artists, Andrew Ross, Gab Bois, Guendalina Cerruti, Miranda Makaroff and Steve Messam, have created a series of unique and for sale exclusively on YOOX.
For Multi Form Andrew Ross reveals his Timeline piece, which presents a large-scale soft sculpture of dyed cotton. On its surface is a snake-like chain tethering it to unknown time and space. For YOOX, Ross has created a 34.3cm x 46.4 cm print of a figure inspired by the sculpture of Siddhartha on horseback.
Guendalina Cerruti’s artworks aim to communicate transparency and expressiveness to bring people closer together. Her pop-inspired vibrant artworks include Butterfly-Dog, a shape-shifting sculpture on display at Multi Form, which reimagines the concept of fluid identity. For YOOX, Cerruti has created the Teddy Butterfly Dog, a soft toy cloaked in a colourful butterfly dress and sewn into the shape of a teddy bear.
Steve Messam, meanwhile, is known for his disruptive site-specific installations. On display at Multi Form is 4, an inflatable form which wraps around via Tortona 14’s historical architecture. For YOOX, he has created Trio Cushions featuring his signature spike motif.
The exhibition will be open from Monday 6 June to Saturday 11 June from 10am to 8pm, and on Sunday 12 June from 10am to 1pm.
GO: Visit www.yoox.com for more information and to shop the artist’s work.
