The notable partnership will be available exclusively in Dubai Mall.
Two of the most iconic American brands – Levi’s and Nike – have come together to create a groundbreaking sportswear collaboration. Merging the classic denim with Nike’s renowned Air Max 95 silhouette, their latest collection represents the union of sportswear and fashion.
The collaboration features three iterations of the Nike Air Max 95, each made with Levi’s denim materials and design components that speak to the true ethos of both brands.
The Levi’s x Nike Air Max 95 White/Ecru combines subtle shades of Ecru Denim and matte white with a classic gum sole, creating the perfect neutral everyday shoe.
The Levi’s x Nike Air Max 95 Black provides a 14-ounce black denim structure for a classy, bold look. Lastly, the Levi’s x Nike Air Max 95 Denim presents a 14-ounce indigo denim look with a matte navy sole with fabric variations for an exciting contemporary style.
The collection also features new clothing items, including the Levi’s x Nike Trucker Jacket and Levi’s x Nike Baggy Jean. These both recreate the classic denim silhouettes with modern fittings, seen in co-branded brown leather patches with Nike logos that replace traditional Levi’s designs.
The Trucker Jacket keeps the iconic Type II structure and adds a prominent chainstitch Nike logo on the back, whilst the Baggy Jean gives an oversized fit designed to emphasise the new footwear with a trendy and perfect leg opening.
Leo Gamboa, VP of Collaborations at Levi’s said: “In collaboration with Nile, we set out to craft an immersive experience that celebrates the shared legacy and forward-thinking of both brands. The opportunity to reimagine the iconic Nike Air Max 95 in honour of its 30th anniversary was a true milestone. By integrating our signature denim into one of Nike’s most iconic silhouettes, we’ve created a seamless fusion of sport and lifestyle – honouring the past while pushing the boundaries of design.”
The campaign features cultural icons like hip-hop artist Larry June, WNBA player Paige Bueckers, NFL player Keon Coleman, and designer Daniel Buezo.
The Levi’s x Nike collection will be available in Dubai Mall soon, so keep an eye out for further announcements.
GO: Visit https://www.levistrauss.com/ for more information.