The announcement happened just as Stranger Things: The Experience landed in the capital.
Yas Island has a reputation for teaming up with some of the biggest names in entertainment, and its latest Island Ambassador might be its most exciting yet. Millie Bobby Brown, the face of Stranger Things and one of Hollywood’s most recognisable young stars, is officially joining the UAE’s favourite entertainment playground. It is a match made somewhere between Hawkins and Abu Dhabi, blending blockbuster energy with theme-park thrills.
In the new campaign, Millie is seen in a familiar setting for fans of the hit Netflix series. The scene opens in the Byers’ living room, where she reflects on closing the Stranger Things chapter and dreaming about a proper holiday. As she contemplates her next escape, the fairy lights begin to flicker and spell out Yas, transporting her straight to Yas Island. It is a clever nod to the Upside Down, only this time the destination is all sunshine, rollercoasters and waterfront views.
Once she arrives, Millie swaps telekinetic showdowns for theme-park adventures. The campaign shows her leaning into her playful side, exploring the island’s attractions, discovering dining spots and embracing the kind of carefree fun that feels worlds away from Hawkins. The idea is simple: if anyone has earned a break from saving the world, it is Eleven, and Yas Island is where she chooses to unplug.
The timing of the announcement is no coincidence. Millie Bobby Brown is gearing up for the final season of Stranger Things, which will arrive on Netflix soon, closing a pop-culture era that defined a generation of TV fans. At the same time, Yas Island has just unveiled Stranger Things: The Experience, which opened this weekend. The immersive attraction drops guests into the show’s universe, making the partnership between Millie and Yas Island feel less like a standard celebrity deal and more like a full-circle fan moment.
For anyone who somehow missed the Stranger Things phenomenon, Millie Bobby Brown is the actress who shot to fame playing Eleven, the mysterious girl with extraordinary powers and a soft spot for waffles. Since her breakout role, she has fronted the Enola Holmes films, produced her own projects, launched a beauty line and even added author to her resume. Now she can officially add Yas Island Ambassador to that already impressive list.
GO: Visit www.yasisland.com for more information.