Balenciaga has partnered with Barry’s for a takeover across Dubai, London, and Singapore.
The new Balenciaga TechWear collection expands the brand’s exploration of the relationship between the body and fashion.
Guests can experience exclusive workout sessions, special appearances, Balenciaga Music playlists, and more.
Balenciaga brings performance and fashion together with the launch of its new TechWear collection in partnership with Barry’s.
Fashion and performance continue to merge as activewear becomes a key part of everyday style. Blending innovation, movement, and modern streetwear, Balenciaga introduces its latest TechWear collection. To mark the launch of TechWear, Balenciaga has partnered with Barry’s for a global fitness and fashion takeover across major cities, including Dubai, London, and Singapore.
The Balenciaga x Barry’s collaboration for TechWear transforms select studios in Dubai, London, and Singapore into immersive spaces that celebrate movement, culture, and contemporary fashion. and limited-edition Balenciaga x Barry’s smoothies available at selected Fuel Bars.
The new Balenciaga TechWear collection expands the brand’s exploration of the relationship between the body and fashion. Designed for both performance and everyday wear, the collection combines advanced technical features with Balenciaga’s signature streetwear aesthetic, creating versatile pieces suitable for training, travel, and everyday life.
At the centre of the collection is the Balenciaga Bodies graphic identity, a dynamic looping design that reflects energy, movement, and constant motion. The collection includes performance-focused essentials such as technical tracksuits, windbreaker sets, fitted tops, leggings, bike shorts, bodysuits, and activewear layers designed for flexibility and comfort.
Balenciaga TechWear incorporates functional details, including breathable fabrics, moisture-wicking technology, UV protection, water-resistant finishes, and reflective elements. These features allow the collection to transition seamlessly from daytime activities to evening wo such asrkouts, whether running through the streets of Dubai, cycling across London, or navigating the urban energy of Singapore.
The Balenciaga and Barry’s partnership highlights the growing evolution of modern wardrobes. Available online and at selected Balenciaga stores worldwide, the Balenciaga TechWear collection represents a new era of luxury activewear, combining technical innovation with the brand’s distinctive fashion identity.
Where: Barry’s, DIFC and Dubai Marina, Dubai; Barry’s London, and Barry’s, Orchard Road, Singapore
When: Until 4 July 2026
Contact: www.balenciaga.com