BOOHOOMAN AND BURNA BOY TO THE WORLD
A larger than life fashion collection from Nigerian rapper Burna Boy.
Global online retailer boohooMAN and Nigerian rapper Burna Boy have joined forces to create an exclusive collection of hype streetwear. Co-designed and executed by Burna Boy over virtual meetings between Lagos, Nigeria and Manchester, UK during the recent quarantine, the boohooMAN x Burna Boy collection has now come into fruition.
Each style in the 120-piece collection embodies Burna Boy’s primary goal – to bring Africa to the world. In conjunction with his recently released album, Twice As Tall, the notion behind the Burna Boy x boohooMAN campaign depicts what it means to be larger than life.
Keeping in line with the global brand ethos of providing accessible trend-forward fashion, boohooMAN continues to appeal to its broadening audience. The collection includes everything from must-have matching sets to mix & match full looks with coordinating accessories such as printed footwear slides, headwear and shoulder packs. The collaborative collection also includes a variety of trend-forward tie-dye and unique acid washes. Diversifying the product offering are bold, distinct colours such as vibrant green, an ode to the Nigerian flag. The entire collection offers a broad range from distressed denim, bold and bright sweat sets, and unique patchwork plaid.
“Fashion is another form of self-expression; what you wear can directly reflect your current state of mind. So, with this collaboration, I wanted every single person to be included, no matter what you do or the lifestyle you lead. I also wanted to start off making sure it could be accessible and attainable. We’ve become like family now. boohooMAN are self-aware and they just get it! They understand the essence of self-expression and the journey/mission that I’m on. Big love and blessings” – Burna Boy.
Creatively led by Burna Boy, the full collection boasts simple silhouettes, graphic tees and fresh, bright colour palettes. From matching sets and varsity bombers, and accessories, the custom-created ‘B’ logo is a staple throughout the collection. Price points range from AED 50 to AED 350.
GO: Visit www.boohoo.com for more information.