Fashion brand Fear of God opens Atmosphere pop-up in Dubai 

Get ready to shop – the three day pop-up is open now. 

If you’re after your next fashion fix, head down to Fear of God’s Atmosphere pop-up. The opening marks the brand’s first shop in the UAE, and offers visitors the chance to shop in an intimate yet exclusive environment. Running from 10 to 12 May, it takes place in Concrete at Alserkal Avenue, Dubai, and we are buzzing with excitement.  

Fear of God’s Atmosphere pop-up is hosted by the homegrown ecommerce brand Ounaas. The modern and minimalistic pop-up showcases men’s, women’s and children’s wear. Visitors have the rare chance to pick up an exclusive capsule from Fear of God ESSENTIALS. The collection will be available online exclusively at Ounass.com on 13 May.

Founded in 2013 by Jerry Lorenzo, Fear of God is a luxury fashion brand. Based in Los Angeles, California, it is famous for its stylist lounge wear, from sweatpants to sweatshirts. The brand prides itself on creating timeless shapes and silhouettes, which bridge the gap between runway and wardrobe. The collections are made using luxury materials and fine craftsmanship. We’re talking top tailoring through the lens of sportswear. 

While you are there, make sure to check out Alserkal Avenue. The art hub contains galleries, workshops and concept stores, all ready to provide you with a culture fix. What makes its art offering unique is the sheer diversity, from homegrown to international exhibitions. Lookout for Insta-worthy installations and immersive experiences. Oh, and cool cafés. Best of all, most of the exhibitions are free. 

 Fear of God’s Atmosphere pop-up is open from 10am to 10pm.

GO: Visit https://fearofgod.com for more information.