Lacoste launches exclusive Ramadan collection in the Middle East

The ‘Do You Speak Lacoste?’ collection is currently on sale.

As the sacred month of Ramadan begins to unfold, our wardrobes need a makeover too. Not only does the Holy Month bring about spiritual reflection and community bonding, but it also celebrates culture and tradition, with fashion playing a significant role. In keeping with the spirit of the season, Lacoste has launched its exclusive Ramadan Collection for 2024.

The Lacoste Ramadan Collection for 2024 embodies the principles of compassion, empathy and unity. The centrepiece of Lacoste’s Ramadan Campaign is the ‘Do you Speak Lacoste?’ collection, which draws inspiration from Lacoste’s rich heritage. The collection features motifs such as the iconic crocodile logo, paying homage to founder René Lacoste while blending traditional elements with contemporary elegance., reflecting the brand’s commitment to inclusivity and unity.

The campaign also showcases the beauty of diverse backgrounds and seamless integration, with the four talents representing different parts of the Middle East. Mohammed Habtoor, known for challenging traditional Arab customs, sees Lacoste as a symbol of togetherness and diversity. Abdulla Al Kaabi, a visionary Emirati filmmaker, believes in the power of creativity to unite and inspire. Ibrahim Al Baker, a visual artist and creative director, finds personal resonance in the campaign’s celebration of culture and inclusiveness. And Farah Assaad, a Kuwaiti creative director, who sees the campaign as a reflection of her values of diversity and empowerment.

By bringing together talents from diverse backgrounds, Lacoste showcases the beauty of unity and collaboration. This collection — which includes hoodies, track pants, T-shirts, shorts and accessories — serves as a reminder that fashion is more than just clothing, it’s a form of expression that transcends cultural boundaries. 

So whether you’re celebrating Ramadan or simply looking to embrace the spirit of inclusivity and unity, the ‘Do You Speak Lacoste?’ collection is available in stores across the Middle East now with pieces starting from AED 155.

GO: Visit www.lacoste.ae for more information.