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Louis Vuitton helps Atlantis The Royal celebrate its first birthday in style

Six statues can be spotted around the luxury resort.

Louis Vuitton and Atlantis The Royal have come together for a creative collaboration. As the five-star hotel marks its first anniversary, the fashion house’s mascot, Vivienne, is travelling from Paris to Dubai. Six statues will be placed around the hotel, and each one tells its own story.

Louis Vuitton’s Vivienne mascot was first unveiled in 2017. Some of the statues are three metres tall and come alive through AR experiences. Plus, two inflatable ones stand 10 metres tall and are near the entrance.

Louis Vuitton Atlantis

Louis Vuitton’s Vivienne mascot brings to life the fashion house’s connection to luxury travel. Each character can be seen experiencing the resort: Jetsetter Vivienne wears the Pharrell Williams X Louis Vuitton sunglasses; Roller Vivienne is seen taking photos next to the droplets in the lobby; and Sailor Vivienne floats through the fire and water fountain. 

Hanan Eissa, Vice President, Marketing and Public Relations at Atlantis Dubai, explained: “The whole idea started with Vivienne, who is essentially an iconic and emblematic mascot for Louis Vuitton. Vivienne embodies liveliness, fun, and all the craftsmanship of the Maison. Whilst Vivienne’s adventures have taken them surfing, flying in a Monogram balloon, and into the world of jewellery, Louis Vuitton never really played with Vivienne on a large scale before, so this is where we started”.

Louis Vuitton Atlantis

Timothy Kelly, President of Atlantis, added: “Working closely with the Louis Vuitton team, we’ve been able to harness the intersection between fashion, art and travel yet again, to create another iconic Atlantis experience, but that this time, we invite the world to come and celebrate along with us”.

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Kohinoor Sahota - Deputy Editor
A sucker for a good story, if you invite Kohinoor to a gallery, comedy night, new restaurant, hiking trip, cycle ride, pool day or just about any activity, she’ll probably say yes – that is if she isn’t busy planning her next adventure.

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