Fashion & Beauty

MIN’s debut capsule collection has launched

The Dubai-based brand has placed gender-neutral ear cuffs in the spotlight.

Embodying the elegance of a captured moment, Made in the Now – MIN – is a new homegrown jewellery brand creating pieces in shapes that blossom from the ears, with gold and silver growing from within. Playful, but an integral part of the wearer, MIN ear cuffs hug the helix, making them a truly personal accessory.


Elevating the concept of jewellery, it speaks to the beauty in everyone. Committed to using only the finest production techniques and materials in the crafting of their pieces here in Dubai, MIN has launched its first capsule collection, and it comprises solely of four ear cuffs that have been designed to capture the city’s vibrant and glamorous spirit.


Developed by content creator and socialite Cosmin Cernica, MIN pieces are both part of the wearer and make a statement all of their own. Smooth lines of highly polished precious metals sit both within and outside of the ear, demanding the attention of all who see it, dancing at the corner of the wearer’s very being. Designed for wear by both men and women, MIN ear cuffs level the playing field, creating an environment where style and romance win. Wearers are promised to be delighted from the get-go, owing to bespoke handcrafted packaging that is also designed and produced in Dubai.


Cosmin Cernica says, “Creating both the brand and our first capsule collection has truly been a labour of love for the MIN team and myself. Driven by our desire to capture the spirit of Dubai and its beautiful people in silver and gold, we decided to focus first on ear cuffs as they made a strong style statement about the wearers – brave, fearless and prepared to stand out from the crowd. This has been a wonderful process and one that we are so proud to share with the rest of the world. MIN isn’t just jewellery. Made in the Now is a philosophy for a life lived differently.”

GO: Visit to shop the collection or for more information.

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Samia Qaiyum
A textbook third culture kid with a perpetual thirst for adventure, Samia Qaiyum specialises in travel and culture, having lived in five countries and travelled to 34 others – just don't ask her to define the word 'home'.

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