PUMA has released a Dubai-inspired sneaker

The limited-edition Dubai Suede celebrates the city’s culture and identity across the iconic PUMA design.

Over five decades and counting — that’s how long the PIUMA Suede has been an icon, despite adopting different monikers along the way. Now, the leading sports and apparel brand has announced the drop of its new lifestyle shoe, and it’s one inspired by the city we all call home: Dubai. Aptly dubbed the ‘Dubai Suede’, this Dubai sneaker is the 21st edition of the classic PUMA Suede design and celebrates the brand’s commitment to not only connecting with local communities, but also highlighting the signature charm of Dubai.

The design comes in two of PUMA’s authentic colourways, maintaining the shoe’s iconic history while integrating the city’s culture and appeal. The renowned design has been worn across generations since its initial release in 1968 and has remained a staple in the brand’s collections as well as among its fans. The shoe design combines PUMA’s renowned style and practicality while integrating a unique local twist, highlighting the brand’s commitment to celebrating and representing the region.

“We are very excited about releasing this line, as we combine our iconic Suede design with the city that has so much appeal the world over,” says Taner Seyis, PUMA Middle East General Manager. “Dubai is a place like no other and is a city that continues to rapidly grow, evolve and innovate on a global scale, which aligns with our brand’s mantra ‘Forever Faster’ and adds to our excitement to working in such a prosperous region.”

The Dubai Suede shoe is the latest of PUMA’s products and initiatives that celebrate local communities and continuously highlight the city’s appeal. The limited-edition design also showcases the brand’s commitment to evolving and prospering in the vastly innovating region. The limited-edition line will be available across PUMA stores and on the brand’s website.

GO: Visit puma.com for more information.