Check out the local talent in the city’s growing streetwear scene.
In previous years, Dubai wasn’t considered to have a rich streetwear scene. Still up-and-coming, with few hubs for artists and designers, the city’s arts and culture landscape was still developing. More recently, however, Dubai has become a growing hub for local creatives. From fine art to fashion and music, the creative scene is finally blossoming.
Streetwear was once largely under the radar and often thought of as a style worn only by fashion enthusiasts. Today, the culture is far more accessible to the masses. From grassroots brands to more mainstream labels, streetwear has become widely available across the region. Here are FACT’s favourite streetwear brands making moves in Dubai.
amongst few
Founded in 2014 by Mike Taylor and Flo Moser, amongst few is a streetwear brand celebrated for fusing classic cultural designs — such as the ghitra pattern and Arabic calligraphy — with contemporary silhouettes. The label has previously collaborated with the NBA on off-court basketball apparel in 2018, and with Reebok on the Club C 85 Magic Carpet sneakers in 2022, inspired by traditional carpet craftsmanship. The brand functions not only as a fashion label but also as a community space, as evidenced by its café and concept store in Dubai. In a league of its own, amongst few is redefining streetwear by creating minimalist, powerful. pieces that are designed for everyday wear.
GO: Visit www.amongstfew.com for more information.
Dayo Community
Creatively led by Jude Valderrama from the Philippines and a group of friends in Dubai, Dayo Community is rooted in identity, movement and what it means to belong. Through apparel and lifestyle pieces such as jerseys, caps and T-shirts, the brand draws inspiration from the lived experiences of the global Filipino diaspora. Combining culture, emotion and stories of migration, Dayo Community has built a collective that honours its heritage while looking towards the future.
GO: Visit https://dayocommunity.com for more information.
Delude
Established in 2021, Delude arrived as the new kid on the block — and it’s here to stay. This streetwear label keeps things simple, focusing on staple pieces that send a message. Prioritising quality over quantity, the brand releases timeless wardrobe essentials, including beach shorts, hoodies, T-shirts and caps. Recent collaborations include the Knot Bakehouse x NotStudios x Delude winter collection, currently available at the Knot Jumeirah branch.
GO: Follow @delude.ae on Instagram for more information.
Flashmob Nation
Born and bred in Dubai, Flashmob is an upscale UAE streetwear brand. Its designs embody a fearless, fashion-forward approach, attracting customers who embrace individuality. Flashmob positions itself as more than just a streetwear label — it represents a lifestyle. The brand focuses on premium-grade materials that are carefully sourced and constructed to ensure high standards of comfort, durability and detail. Each collection tells its own story while maintaining uncompromising quality and authenticity.
GO: Visit https://flashmobnation.com for more information.
F5 Global
Designed in the UAE but internationally recognised, F5 Global consciously creates clothing intended to last a lifetime. This athleisure brand frequently collaborates with community-led initiatives, driven by a desire to inspire positive change within the fashion industry. Combining style with sustainability, F5 products are made from 100% organic, GOTS-certified and recycled materials — helping protect the planet while looking good. F5 Global designs are stocked at Dubai Hills Mall and Panorama Mall in Riyadh.
GO: Visit https://f5global.com for more information.
Jokes Aside
Founded by Ibrahim Abudyak of The Smash Room, Jokes Aside creates pieces that feel more like art than simple fashion trends. The brand gives customers a voice through expressive clothing, featuring bold colours, playful prints and striking messaging. Core pieces include T-shirts, hoodies and shorts, all thoughtfully designed. Jokes Aside celebrates individuality and aims to create moments that connect people. By fusing fashion with emotion, the label encourages customers to keep humour at the centre of their lives and to enjoy every moment.
GO: Visit @jokesasidedxb for more information.
Moonlanding
Founded by Sudanese visual and art director Marrwan Elhussein, Moonlanding is a Dubai-based streetwear brand centred on imagination and space. The label creates clothing and accessories inspired by the concept of a journey to the moon. Its collections include oversized T-shirts, baby tees, and other casual pieces, all grounded in a vibrant, playful aesthetic. Moonlanding aims to be a creative space where youthful ideas can be explored without judgment or limitation. Through its designs, the brand encourages customers to embrace whimsy and artistic expression, offering an escape from the stresses of everyday life.
GO: Visit https://moonlandingworld.com for more information.
One of More Studio
Founded in the UAE by Egyptian designer Engy Mahdy and her team, One Of More Studio creates modern essentials with a refined edge. Mahdy elevates everyday wear through tailored knits, relaxed trousers and contemporary wardrobe staples. Driven by a commitment to quality and versatility, the brand focuses on thoughtfully designed clothing that feels both meaningful and timeless. More than just another fashion label, One Of More Studio produces pieces suited to everything from capsule wardrobes to special occasions or relaxed days around the city.
GO: Visit https://oneofmorestudio.com for more information.
Peace Venue
Founded by Abdullah, a designer from the UAE, alongside a close-knit group of creatives, Peace Venue channels calm energy and effortless style through its expressive designs. The brand’s latest collection debuted at Sole DXB, showcasing loose silhouettes, alternative graphic T-shirts and statement pieces that are both wearable and distinctive. Reflecting Dubai’s rapidly developing creative scene, Peace Venue collaborates with local artists and makers to produce clothing that feels fresh and authentic.
GO: Visit https://peacevenue.com for more information.
Precious Trust
Established in 2018 by Algerian designer Wathek Allal, Precious Trust has steadily become a recognised name within Dubai’s streetwear scene. The brand blends modern Western fashion influences with the richness of Algerian heritage. Its signature pieces include unisex tracksuits featuring earthy yet edgy designs, oversized silhouettes, bold accents and layered styling inspired by 2000s hip-hop culture. Recent collaborations include projects with Amongst Few, South Africa’s Pot Plant Club and, more recently, Palestinian record label BLTNM for a limited-edition merchandise drop.
GO: Visit www.precioustrust.com for more information.
Sacrifice Studios
Founded in 2020 by Rashed Kalvin, Sacrifice Studios produces premium streetwear driven by quality and traditional craftsmanship. Each piece is designed to last, using carefully selected fabrics, tailored silhouettes and refined detailing. Although the brand was founded in Dubai, its garments are produced using materials sourced from Italy and Portugal, giving the label a sense of quiet luxury and exclusivity. Sacrifice Studios is designed for those who appreciate rarity and the value of owning pieces produced in limited runs.
GO: Visit www.sacrificestudios.store for more information.
Shabab Intl
Dubai-based Shabab International brings a minimalist yet playful edge to the streetwear scene. Founded in 2014 by creative director and photographer Cheb Moha alongside his sister, Zaineb Hasoon, the brand champions accessible, unisex basics with a streetwear sensibility. Signature pieces include T-shirts featuring vibrant artworks and calligraphy, bowling shirts, neon accessories and statement sunglasses. What sets Shabab apart is its ability to combine simplicity with global appeal while maintaining a distinctly Middle Eastern identity. Recent collaborations include a 2023 London pop-up with Hassan Hajjaj’s Andy Wahloo, a Persian-inspired T-shirt for Berenjak Dubai and exclusive tour merchandise with Canadian-Bahraini duo Majid Jordan.
GO: Follow @shababintl on Instagram for more information.
SN3 Studio
Founded by three friends — Ahmed Shareef, Abdallah Abbas, and Mahdi Jali — SN3 Studio highlights Sudanese heritage through fashion, art and design. Its recent Children of the Nile collection celebrates the River Nile as the epicentre of civilisation. With ambitions to fully produce its collections in Sudan, from cotton T-shirts to intricate artisan printing, SN3 Studio is committed to preserving traditional craftsmanship. Recent collaborations include a collection with Precious Trust at Sole DXB, a short film with Crude Productions and a project with TRENDSBYAFEEZ.
GO: Follow @sn3studio on Instagram for more information.
Stay Alive
If you’re after streetwear in Dubai, which also has a purpose, check this out. Created to raise awareness around mental health both within the streetwear community and beyond, Stay Alive produces clothing with an important message. Staples include graphic T-shirts with positive messaging, comfortable hoodies and tracksuit sets designed with both style and wellbeing in mind. The brand places community and friendship at the centre of its identity, from its messaging to its photoshoots. Still an emerging label, Stay Alive is one to watch — keep an eye on its social channels for upcoming releases.
GO: Follow @stayal.ve on Instagram for more information.
