The event will take place from 27 to 29 October 2025
The countdown is on. From 27 to 29 October 2025, Beautyworld Middle East returns to Dubai World Trade Centre with its largest showcase to date. The 29th edition is set to welcome more than 2,000 exhibitors from over 68 countries and upwards of 75,000 trade professionals, cementing its position as the region’s definitive beauty, fragrance, and wellness event.
Reimagined for 2025, the show puts fresh energy and broader reach at the forefront. Expect a platform where trends are set and boundaries are pushed from fragrance and skincare to packaging, tech and wellness. Organisers promise a dynamic agenda that blends product innovation, sensory storytelling and opportunities to connect and collaborate.
Visitors to Beautyworld Middle East 2025 can enjoy an expanded programme anchored by the Next in Beauty Conference, joined by the newly launched Next in Fragrance Conference and The Makeup Studio. Popular panels such as Beauty Beginnings, BeautyLIVE, Front Row, Nail it by Nazih Group, and Quintessence, will deliver everything from demonstrations to a closer look at what’s coming next.
Elsewhere, The Natural Notes space invites visitors on an immersive journey through the raw beauty of perfumery’s most iconic ingredients. Rose, oud, patchouli, citrus and spice take centre stage, with each note presented alongside the people who cultivate and craft them. It is a rare chance to meet producers, hear first-hand sourcing stories and understand how their work is shaping the future of fragrance.
In addition to panel discussions, over 2,000 exhibitors from 68 countries will showcase their products, which range from makeup, skincare, and fragrances to many other categories. This 29th edition expects over 75,000 trade professionals, giving you a chance to meet beauty industry experts as well.
So, whether you’re launching a product, scouting suppliers, or staying ahead of market shifts, Beautyworld Middle East 2025 is a place where global beauty leaders meet, ideas are exchanged, and the next wave of innovation takes shape.
Registration for the upcoming edition is now open.
GO: Visit https://beautyworld-middle-east.ae for more information.