Abu DhabiDubaiFashion & BeautyJeddahKSARiyadhUAE

Why is everyone talking about the fashion brand FIFTY MADE?

The Giving Movement’s new brand is donating proceeds to Gaza. 

FIFTY MADE has landed. The new fashion brand has been created by the same team behind The Giving Movement. The brand has a futuristic feel and prides itself on offering an avant-garde aesthetic, which is being sold on a platform with conscious consumerism.

FIFTY MADE is a homegrown concept, which has been designed in the UAE and made in Italy. With an emphasis on streetwear, the collection aims to reimagine active as well as lounge wear and take it into the future. If you love the looks, get shopping – the debut collection includes a limited release of 50 pieces. 

FIFTY MADE’s new collection is available for men and women. As for the designs, they range from oversized hoodies, T-shirts and joggers to figure hugging biker shorts, crop tops and leggings. The items have been made using bio based, organic and recycled materials, which includes lycra, polyamide and roica elastane. The colours include black, blue, fuchsia, mushroom and white. Plus, many of the pieces showcase the brand’s logo in bold typography, which sits on the middle or rim. 


Just like The Giving Movement, FIFTY MADE will be supporting charities. With each item sold, $4 will be donated to the UAE’s humanitarian efforts in Gaza. The Giving Movement was founded by Dominic Nowell-Barnes. After he moved to the UAE, he aimed to use fashion as a vehicle for positive change and launched the brand in 2020. The company hopes to alter the way we consume fashion, and shed a light on conscious consumerism – a passion the brand’s People Officer shared with FACT. 

FIFTY MADE is available online. 

GO: Visit https://fifty-made.com for more information. 

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Kohinoor Sahota - Deputy Editor
A sucker for a good story, if you invite Kohinoor to a gallery, comedy night, new restaurant, hiking trip, cycle ride, pool day or just about any activity, she’ll probably say yes – that is if she isn’t busy planning her next adventure.

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