Georgina Rodríguez releases activewear brand Mimoa.
The direct-to-consumer brand has debuted with a collection of everyday basic styles for women.
The Dubai-based activewear line has dropped its first collection, featuring 27 styles around $100 each, for guaranteed accessibly.
Cristiano Ronaldo’s fiancée, Georgina Rodríguez, debuts her very own lifestyle venture, Mimoa.
Georgina Rodríguez, the 32-year-old world-famous model, reality TV star, and fiancée of world famous footballer Cristiano Ronaldo, has just launched her own lifestyle brand, Mimoa. The direct-to-consumer brand has debuted with a collection of 27 everyday basic styles for women.
Mimoa, the Dubai-based activewear line, has dropped its first collection, featuring 27 styles, priced at over AED 300 each. This was an intentional move, made to ensure premium activewear is accessible to the average consumer.
In the future, the brand is aiming to feature 91 different styles, once all specifications are perfected, specifically the leggings set to be offered in both regular and tall sizes.
Created with the motto ‘For Every Moment’, Mimoa was made for the everyday modern woman who seamlessly moves between roles – from motherhood and training to working and resting – all in the same outfit.
Georgina Rodríguez, founder and creative director of Mimoa, said: “Mimoa was born from something personal. I wanted to create activewear that truly fits the way women actually live – every moment, every shape, and every pace of the day. From the very beginning, accessibility was at the heart of everything we built.”
For Mimoa, Rodríguez went a different route from the usual wholesale partners route, which is central to her brand’s philosophy. In monitoring how the activewear industry’s pricing for entry-point tiered products continues to move towards the more expensive side, Rodríguez aimed for her brand to react in response to this.
The launch of Mimoa comes at an apt time, coinciding with the FIFA World Cup, which marks Cristiano Ronaldo’s sixth appearance for Portugal.
The brand is headquartered in Dubai, manufactured in Turkey, and will ship globally.
Contact: mimoa.com