The new aircraft was unveiled at Art Basel Paris.
Qatar Airways has tapped Swizz Beatz for a creative partnership that takes flight in an unexpected arena. Revealed at Art Basel Paris, the project debuted with an F1-inspired aircraft and introduced The Qatar Airways Creative 100, a new platform developed with The Dean Collection to celebrate boundary-pushing talent across art, fashion, design, music, sport and technology.
Presented at The Creative 100 showcase, the aircraft announcement became one of the most talked-about moments at the fair. It also marked Swizz Beatz’s latest venture in the Arab world and the first direct collaboration of its kind between a global airline and a global artist. Each year, 100 figures will be selected and honoured for their contributions to shaping culture. The first names announced include South African DJ and producer Black Coffee, AMBUSH co-founder and Dior Homme Jewellery Director Yoon Ahn, Ferrari Chief Design Officer Flavio Manzoni and artist Patrick Eugene.
The partnership is designed as a multi-year, multi-city and multi-format programme. Expect further chapters at Art Basel in Miami, Hong Kong and Basel, along with a flagship gala in Doha next year. Beyond the headline moments, the collaboration extends into a digital content hub, limited-edition drops, behind-the-scenes access for Qatar Airways Privilege Club members and more.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer said, “At Qatar Airways, creativity fuels everything we do. As the World’s Best Airline, creativity shapes how we innovate, connect cultures, and reimagine the experience of travel. Our partnership with Swizz Beatz reflects that same spirit – a shared belief that creativity has the power to inspire, to unite, and to transform the way the world connects. Through the Qatar Airways Creative 100, we celebrate those whose ideas shape culture, bringing people together through creativity and artistry across borders.”
The Dean Collection Co-Founder, Swizz Beatz, said: “Qatar Airways doesn’t just move people, it moves the world. That’s why this partnership feels so natural. Together, we’re creating a platform that shines a light on the most inspiring people of our time. The Qatar Airways Creative 100, in collaboration with The Dean Collection, is the first step.”
With a track record that spans music, philanthropy, fashion and global art engagements, the next step looks set to build real momentum.
GO: Visit www.qatarairways.com for more information.