The world’s first Transformers entertainment centre is coming to Saudi Arabia

SEVEN will open three Transformers attractions in the Kingdom.

If you know your Bumblebee from your Megatron, then we have some thrilling news. The world’s first Transformers entertainment centre is coming to Al Hamra, Riyadh. SEVEN, Saudi Entertainment Ventures, and Hasbro, Inc are behind the venture, and two upcoming Transformer attractions.

The Transformers entertainment centre in Al Hamra will cover a whopping 10,000 square metres. The centre will include state-of-the-art rides and immersive experiences, which bring to life the action-packed world of Transformers. 

The family-friendly experience is aimed at visitors of all ages. It’s not just about the rides, as the Transformers fun continues with themed food and drinks stalls, shops and merchandise.

Abdullah Al Dawood, Chairman, SEVEN, said: “We are delighted to once again be partnering with Hasbro to bring this iconic brand to the Kingdom. We continue to cement our position as the national champion of the Kingdom’s entertainment sector, strengthening the entertainment ecosystem with our strategic partnerships to bring a wide range of attractions for the people of Saudi Arabia to enjoy.”

Matt Proulx, VP, Location Based Entertainment at Hasbro, Inc. added: “By partnering with SEVEN in the Kingdom, we can bring even more truly unique experiences to fans of Transformers and PLAY-DOH. We’re sure that these new immersive attractions will entertain and delight generations of fans and families for many years to come.”

SEVEN’s upcoming projects are located in 14 cities in Saudi Arabia: Abha, Al Ahsa, Buraidah, Dammam, Jeddah, Jizan, Kharj, Khobar, Madinah, Makkah, Riyadh, Tabuk, Taif and Yanbu.

Transform and roll out. 

GO: Visit https://seven.sa  for more information.