Partner Content: Arabian Travel Market 2026 returns to Dubai, bringing the global travel industry together.
If there’s one event that brings the travel and tourism industry together in the UAE, it’s Arabian Travel Market (ATM). One of the Middle East’s leading travel trade shows, ATM connects destinations, tourism boards, airlines, hotels, travel companies, technology providers and industry professionals from around the world in Dubai.
Following the show’s rescheduling from May, ATM 2026 will take place from 14 to 17 September at Dubai World Trade Centre, marking the event’s 33rd edition. FACT is proud to be an official media partner for Arabian Travel Market 2026.
This year’s theme, Travel 2040: Driving New Frontiers Through Innovation and Technology, puts the future of travel firmly in focus. Across the program, industry leaders will explore how innovation, technology and changing traveller expectations are shaping the next generation of tourism. Sessions will also explore how travel businesses can adapt to changing markets, strengthen resilience, and find new opportunities for sustainable long-term growth.
One of the biggest additions to ATM 2026 is the debut of ATM Travel Tech, a dedicated show focused on the technology transforming the travel industry. At the centre of the program is the Tech & Innovation Hub, where visitors can explore developments in artificial intelligence, robotics, fintech, smart mobility, Green Tech and other next-generation digital solutions. The Future Stage will take a closer look at how these technologies are changing the traveller journey, from discovery and booking to the way travel companies operate behind the scenes.
The event’s Global Stage and Experience Hub will host discussions on the trends shaping the industry, from changing traveller behaviour and hospitality to aviation, business events and leisure travel. Networking will also be a major part of ATM 2026, with dedicated Buyer Networking and Influencers’ Networking opportunities designed to connect professionals from across the travel ecosystem.
As a major international travel and tourism trade show, ATM brings together a broad cross-section of the industry. Exhibitors include destinations, tourism boards, airlines, hotels, resorts, travel agencies, tour operators and technology companies, alongside buyers, media and travel professionals. For exhibitors, the event offers an opportunity to showcase destinations, products and services to an international audience. For buyers and travel professionals, it provides a platform to discover new markets, build partnerships and connect with potential business partners.
With technology, sustainability and changing traveller expectations reshaping the industry, ATM 2026 comes at an important time for global travel. The event offers a look at where the industry is heading next — and FACT will be there to bring you the latest news, trends and insights from the floor.
Where: Arabian Travel Market, Dubai World Trade Center, Sheikh Zayed Road, Dubai
When: 14 to 17 September 2026
Contact: www.wtm.com