Café Kitsuné and Casio has launched a new matcha-inspired timepiece adapted from the watchmaker's iconic AQ-230 design.
This new timepiece features a matcha green dial and considered touches of Café Kitsuné's emblem throughout its design.
The limited-edition timepiece is now available online and at selected retailers.
Matcha is more than just a beloved Japanese beverage — it is also a must-have timepiece.
Matcha is more than a beloved Japanese drink. Thanks to Café Kitsuné and Casio, it is now making its way onto your wrist.
The latest collaboration between the two brands proves just how far the matcha craze has travelled. This September, Café Kitsuné and Casio have launched a limited-edition watch inspired by the distinctive green tea, reworking one of Casio’s most recognisable retro designs.
Named the AQ-230ECK-3A, the new release is based on Casio’s rectangular AQ-230 silhouette. The familiar shape has been refreshed with a moss-green dial, while Café Kitsuné’s signature fox emblem appears above the analogue-digital display. The logo is also engraved on the case back and clasp, giving the collaboration a subtle branded finish.
Presented in abstract green packaging, the vintage-inspired AQ-230ECK-3A retains the features that have made the original design so enduring. Analogue hour and minute hands share the face with a digital display, while a stainless-steel bracelet completes the look. Beyond telling the time, the watch also includes a calendar, daily alarm and stopwatch, making it as practical as it is playful.
For those unfamiliar with the brand, Café Kitsuné is the hospitality arm of French-Japanese fashion label Maison Kitsuné. Launched in 2013, the café concept has helped take matcha culture to an international audience, with more than 30 locations across cities including Tokyo, Paris, Beijing and Singapore.
Its menu extends well beyond matcha, featuring fox-shaped pastries, savoury dishes such as croque monsieur, and single-origin coffees sourced from Guatemala and El Salvador. Selected locations also serve creations inspired by their surroundings, including Singapore-specific dishes drawing on local flavours. Café Kitsuné also offers a lifestyle element, with apparel and homeware available alongside its food and drinks.
Fashion collaborations can sometimes amount to little more than placing a logo on a familiar product and increasing the price. Casio has taken a more considered approach here, retaining the practical appeal of the original watch while giving it a distinctive Café Kitsuné identity.
The Café Kitsuné x Casio AQ-230ECK-3A is priced at $173 and is now available online and at selected retailers.
Contact: maisonkitsune.com