The cafe joins bkry, Nightjar and Piehaus in the artsy neighbourhood.
Dubai is never short of cafes, but every now and then, one arrives that feels a little more considered. Of The Earth is the latest name to draw attention, bringing a farm-to-table cafe concept to the creative hub of Alserkal Avenue.
Set among galleries and studios, Of The Earth is part eatery, part coffee and juice bar, and part lifestyle shop. At its core is a commitment to locally sourced ingredients, with a menu that draws directly from UAE farms. The idea is simple: showcase what is grown close to home, in a setting that encourages guests to slow down and stay a while.
The experience starts at the entrance, where a soft green facade hints at the nature-inspired concept. Inside, the design leans into calm, understated luxury. Natural light floods the room and plays across a palette of muted greys and beige, creating an earthy, grounded atmosphere. Wooden details add warmth, while marble elements bring a subtle sense of polish. Gentle arches and curved lines guide the eye through the space, giving the interior an easy, flowing rhythm.
One of the most eye-catching features is a circular seating area wrapped around a tree planted at its centre. It serves as both a visual anchor and a quiet reminder of the brand’s philosophy – everything comes back to the earth and to the ingredients it provides. It is the kind of detail that invites you to sit, order a coffee and linger longer than planned.
Of The Earth keeps its offerings focused and quality-driven. Expect speciality coffee, fresh juices, and a tempting line-up of croissants, pastries, and baked goods that pair perfectly with a morning catch-up or a solo laptop session. For those who like to take a little piece of the space home, there is also a lifestyle corner with curated merchandise that reflects the cafe’s clean, minimal aesthetic.
If you are drawn to serene interiors, thoughtful design, and the kind of cafe that naturally slows your pace, Of The Earth fits the bill. Its combination of locally inspired menus, relaxed energy and a prime location in Alserkal Avenue positions it as one of the season’s must-visit spots.
GO: Follow @oftheearthae on Instagram for more information.