The beach club will open its doors at new development La Vie later this year.
In the wake of news about Banyan Tree Dubai replacing Caesars Palace Dubai on Bluewaters Island, another shake-up is in the works. Cove Beach, one of the city’s favourite beach clubs, has announced that it’s relocating to La Vie in JBR, marking the next chapter in the brand’s longstanding partnership with Dubai Holding. The new iteration will bring an elevated dimension to beach clubs in the vicinity, with a premium F&B offering and a distinct programme of lifestyle activations. It will be set across three tiers, with a similar capacity to that of the current Cove Beach at Caesars Palace Dubai.
Guests can look forward to an indoor/outdoor restaurant offering an elegant dining experience, as well as luxurious cabanas and sun loungers both around a pool and on the sand. A sprawling decking area will play host to the new rosé lounge and DJ booth, which has been purposely built on the beach. Members and regulars, take note: all of Cove Beach’s current programming will continue. This includes the award-winning Ladies’ Day as well as Industry Day, Unplugged, NXT Friday, Rendezvous, and Garden of Cove.
Set to take place on the beach, all activations at Cove Beach will be elevated to match its new, premium location. With an increased focus on live music, it will bring the hottest talent from around the world to perform at its new location. “This strategic move to La Vie, JBR represents an exciting new chapter for CoveBeach and its loyal clientele,” says co-owner Adel Ghazzawi. “We are thrilled to continue our partnership with Dubai Holding and look forward to providing a new dimension to beach club experiences. The new location will not only allow us to expand our offerings and create even more unforgettable memories. While we are relocating, the commitment to our world-class lifestyle brand and service remains unwavering.”
The transition to La Vie will take place in two phases, with the first opening by the end of 2023. The second phase, scheduled for the summer of 2024, will see the introduction of additional facilities (such as a pool on the beachfront). CoveBeach’s dedicated staff will also transition to the new venue, ensuring a seamless and consistent experience, while its membership programme remains unchanged. CoveBeach remains fully operational at Caesars Palace until its relocation to La Vie, JBR in Q4 2023.
GO: Visit https://covebeach.com for more information.