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Reform Athletica is opening a new fitness studio in Dubai

The ICD Brookfield Place gym will include classes ranging from HIIT to yoga.  

Get fit in style at Reform Athletica. The state-of-the-art boutique fitness studio is opening its second brand in Dubai, and it will be located in ICD Brookfield Place. Set to launch in September, here’s what to expect.

Reform Athletica prides itself on being a homegrown brand. The first location opened in 2018 in Jumeira 1, and gained a loyal fanbase. The ICD Brookfield Place venue has been designed by London-based architecture firm, TR Studios, and completed by UAE-based contractor, KPS.

Reform Athletica’s new venue is a stylish yet sustainable venue. Located on the second floor, the fitness studio will include a specially curated modern art collection, and minimise single-use plastic. The space overlooks the Summer Garden and includes two large multifunction studios, showers, changing facilities and personal training rooms. Plus, a coffee and juice bar for when you want to refuel.

Reform Athletica aims for gym-goers to feel inspired, motivated and supported in their fitness journey. The strength classes include Reform Method, MicroForm, HIIT, Kettlebells and TRX. If you’re in need of some zen, try Vinyasa Yoga, Deep Stretch and Vin to Yin. The classes cater to all levels and abilities. Plus, the team pride themselves on having smaller class sizes with up to 12 participants, so that experiences are more personalised.

If you’re keen to join the gym, Reform Athletica has an introductory offer for AED 3,000. The ICD Founder’s Package offers the first 100 buyers 30 classes at ICD Brookfield Place’s Reform Athletica.

GO: Visit for more information.

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A sucker for a good story, if you invite Kohinoor to a gallery, comedy night, new restaurant, hiking trip, cycle ride, pool day or just about any activity, she’ll probably say yes – that is if she isn’t busy planning her next adventure.

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