Well B fuses health, fitness and entertainment.


Dubai will welcome the first edition of the Well B Festival, a three-day event that honours wellness, fitness, health, and sport. Running from 13 to 15 February 2026, the festival will fill the city with energy. Guests can move their bodies, prioritise their health, and enjoy educational events and talks.

Unlike the usual music festivals, Well B focuses entirely on health and wellness. The immersive experience will feature three days of workouts, mindfulness, music, food, and community. Inspired by a bee – prioritising community over individuality, buzz over burnout, and sweat over stress – the festival will combine all aspects of wellbeing.

Guests can expect a plethora of activities. Join sunrise bootcamps, live sporting events, nightly professional sporting events, wellness tech showcases, and healthy and delicious bites from the Hive Kitchen and F&B Village. Plus, advice from world-class trainers, a stacked international entertainment and DJ lineup, and more.

The festival will feature several highlights specifically curated for the event. The Hive Rocks Fitness Challenge is a high-intensity fitness challenge. The Bee Well Zone offers yoga, meditation, sound healing, ice baths, and recovery sessions. The live talks and workshops include top coaches, trainers, and wellness experts from across the region. Plus, the Future of Health Showcase includes cooking demonstrations, tech-driven wellness innovations, and mindset labs.

The Well B Festival will also make history as the first ever event to be staged at The Palace Grounds at Madinat Jumeirah. Jamie Cormack, Co-Founder of Well B Festival, said: “We’ve all seen wellness events and fitness festivals, big sporting occasions, health exhibitions, and music weekends – but never before have they all come together in one place. Well B Festival is the first time we’ll experience them all at once – a full-scale celebration with something for everyone.”

Pre-sale registration is now open. Sign up today to get up to 50 per cent off full-price single-day tickets.

GO: Visit wellbfestival.com for more information.