The collaboration collection is an homage to the Middle East’s love for the game.
We love a good collaboration at FACT, and the latest drop catching our eye comes from Dubai’s homegrown label amongst few and sportswear legends Umbro. The pair have teamed up on a new capsule collection for Sole DXB, and it is loaded with nostalgia. Think school pitch memories, after-class kickabouts and the kind of football fashion that shaped an entire generation.
The collection is inspired by the raw energy of school and after school football, while tapping into the looks that defined that era. Umbro’s heritage details meet amongst few’s regional point of view, resulting in pieces that feel instantly familiar yet distinctly elevated. The collaboration is titled “Every Street Is a Stadium”, and it channels the feeling that any pavement, court or car park can turn into a pitch.
On the racks, you will find neutral-toned T-shirts with clean cuts, Arabic text details and silhouettes that nod to old school uniforms. Classic football kit references run throughout, reworked with a modern twist for today’s streetwear crowd. For anyone who grew up in the Middle East, the collection hits close to home, transforming everyday memories into premium wardrobe staples.
For those unversed, amongst few is a Dubai success story. Founded in 2014 in the UAE by friends Flo Moser, Khalid Bin Hadher and Mike Taylor, the brand has spent the last decade building a loyal community. It is known for carefully crafted, premium streetwear and a lifestyle universe that spans clothing, coffee and culture. It also happens to be a favourite of FACT’s Editor in Chief.
Umbro, of course, is a name woven into global football culture. From iconic kits to off-pitch style, the brand has dressed players, fans and fashion heads for generations. This collaboration taps into that legacy, then filters it through amongst few’s contemporary lens and regional roots.
Sole DXB provides the perfect stage. The Dubai based festival, created by cultural platform Sole, brings together three nights and two days of music, fashion, art, sport and food. Across the weekend, visitors can expect exclusive previews, new drops and only at Sole moments, including the amongst few x Umbro release, which lands tomorrow at 4pm.
This collaboration is a love letter to community, style and the region’s long-standing relationship with football. If you are heading to Sole DXB, make sure you do not sleep on this one.
GO: Visit www.amongstfew.com for more information.