Number 10 has opened a FIFA World Cup 2026 Pop-Up Store at Alserkal Avenue.
The store stocks jerseys, boots, apparel and limited-edition football releases.
New Balance purchases include complimentary jersey customisation.
Number 10’s new Dubai pop-up is serving jerseys, boots, exclusive drops and custom kits ahead of the FIFA World Cup 2026.
Football fever is building across the UAE, and Dubai now has a new destination for fans preparing for the FIFA World Cup 2026. Number 10 has opened a dedicated FIFA World Cup 2026 Pop-Up Store at Alserkal Avenue, giving supporters a place to shop the latest kits, boots and football merchandise before the tournament begins.
Located inside Warehouse 41A in Al Quoz, the pop-up taps into the excitement surrounding the world’s biggest football tournament. Whether you are planning to travel for the matches, hosting friends for game nights, or simply backing your favourite national team from Dubai, the store brings together a curated selection of apparel, footwear and limited-edition releases.
The FIFA World Cup 2026 Pop-Up Store features products from leading sportswear brands, including Nike, adidas, PUMA and New Balance. Visitors can browse national team jerseys, performance boots, training gear and new-season football collections designed for both players and supporters. It is also a useful stop for fans looking to refresh their match-day wardrobe or pick up a statement shirt before kick-off.
A key highlight of the Alserkal Avenue store is the New Balance takeover on the upper level. The brand is showcasing its Pure Ambition Pack, which includes the latest performance footwear and apparel. Customers who purchase New Balance products at the pop-up can also take advantage of complimentary jersey customisation, adding names and numbers to selected shirts.
The pop-up has been launched by Number 10, a football-focused retailer that has developed a strong following among fans in the UAE. The concept builds on the brand’s presence at Yas Mall in Abu Dhabi, which has become a popular stop for football enthusiasts seeking the latest releases and hard-to-find pieces.
Alserkal Avenue feels like a fitting home for the temporary store. Known for its galleries, cafes, design spaces and independent concepts, the cultural district offers a different setting for a football retail experience. With the FIFA World Cup 2026 countdown underway, Number 10’s pop-up arrives at the right moment for fans looking to gear up in style.
Where: Number 10, Warehouse 41A, Alserkal Avenue, Al Quoz, Dubai
When: Daily from 10am to 9pm
Contact: @number10.store